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What is Content Marketing?

What is Content Marketing?

Content marketing is creating and distributing valuable, relevant, engaging and unique content to a clearly defined audience with the objective of a call to action that promotes your marketing goals. Its an ongoing process that focuses on original content disseminated with a strategy for your overall marketing goals.

We offer solutions that may include starting with ground zero of your digital presence. In which case we would develop a design strategy for the look and feel for a new website and apps, social media platform including blogs and newsletters. The solution culminates in creating the content to curate the platform . We create words, videos, photography and other media to curate your online presence.

The difference between content marketing and advertising is that you are attempting to create a value to attract customers and ultimately buy your services or product.

While most consumers have zoned out advertising, content marketing is a way to engage with potential customers without interrupting. It's still selling, but its through attraction. You have to attract the appropriate people who would like to buy what you are selling. The sweet spot is when your customers and clients become your brand ambassadors. This is called swarm marketing.

Swarm: A marketing phenomenom

swarm, swôrm - noun 1. a large number of people or things. "a swarm of journalists" synonyms: crowd, multitude, horde, host, mob, gang, throng, mass, army, troop, herd, pack; verb: swarm; 3rd person present: swarms; past tense: swarmed; past participle: swarmed; gerund or present participle: swarming 1. (of insects) move in or form a swarm. "the bees had swarmed and left the hive" 2. individual entities which move somewhere in large numbers. "fans were swarming into the building" synonyms: flock, crowd, throng, surge, stream

phe·nom·e·non fəˈnäməˌnän,-nən/ noun 1. a fact or situation that is observed to exist or happen, especially one whose cause or explanation is in question. "glaciers are unique and interesting natural phenomena" synonyms: occurrence, event, happening, fact, situation, circumstance, experience, case, incident, episode "a rare phenomenon" a remarkable person, thing, or event. synonyms: marvel, sensation, wonder, prodigy, miracle, rarity, nonpareil; More 2. PHILOSOPHY the object of a person's perception; what the senses or the mind notice.

We create content. Engaging marketing-driven content solutions ensure your brand delivers on form and functionality.

Process:

  • Research and define your audience
  • Build a platform including websites, blogs and social media outlets
  • Create Content
  • Disseminate
  • Use Analytics to monitor and refine what is working and adjust the plan accordingly

Repeat:

  • Create Content
  • Disseminate
  • Analyze

Interforti creates beautiful original content. We have a vast library of existing photography and video and a team to produce original digital assets.

Interforti creates beautiful original digital content

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415-902-3804

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