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Online Video Channel Website Marketing Initiatives Beyond the Video 

We are passionate about digital media and not only understands the landscape, but also are determined to have a role in shaping it.

Having built brands in the video space already, we understand how to take the lessons from traditional media and apply them to the cross-platform digital media market. Consumers come first, and knowledge of and passion for the target demographic is a must.  Your business model comes next. Many advertisements  flashing on all spare real estate is out of date. It detracts from your great website. Videos allow for sponsorship by brand deployed with cue points within the video. If you have a library of contents such as talks, music, lessons or video you have a great opportunity. Customers are willing to pay for access to great content particularly without ads. Pay per view, purchased digital downloads and subscription based revenue.

We will oversee online marketing initiatives from production to customer acquisition and retention and associated online and mobile video networks. Interforti  will manage an all-star team responsible for acquiring, retaining, and driving repeat usage among customers. We can manage agencies and publisher relationships for content acquisitions. We develop social marketing programs; this includes the process of community management on your website and across the online distribution network. Furthermore, we will oversee the stats and analysis of traffic and usage data related to your website.

Project Elements:
- Build brand attracting not only consumers, but also advertisers and talent from the creative community
- Establish and manage brand principles that drive business tactics and decision-making
- Establish strategic marketing partnerships to drive awareness, traffic and sales
- Drive consumer insights into the organization that will translate to content, programming and product strategies
- Collaborate with the digital studio and talent to help drive their vision into the market
- Oversee Online Media: manage the group focused on both long-term strategic traffic objectives as well as short term opportunities
- Online media planning and buying , including SEM and rich media marketing 
- Search engine optimization, collaborating with product and programming teams on implementation
- Community: customer interaction and social network partner environments to increase views and consumer engagement
- Manage a stats and analysis function to drive market, audience, and business model analysis; translate insights into strategy and tactics
- Manage a cross functional team 
- Provide strategic input to the product road map and network programming
- Measures of Success: Acquisition and retention metrics and Efficacy of Marketing programs (ROI)

Interforti Studio takes a holistic approach to building websites. The content is only successful if people are watching it. 

contact: Sandra Cannon