Social Media Planning:
Social networking is the buzz in marketing. Bypassing mainstream media to interact directly with your demographic through social media is a great way to influence customers. Social networking is time consuming, and time invested is proportional to the results. The trick with social networking is standing out and attracting visitors. Most social networking efforts end up deserted neighborhoods without attention. There is the shotgun approach to social networking and there is a more effective strategic approach. Your social networking efforts should reflect the quality of your business and be an extension of your branding.
Social Media PR has become the best bang for the buck in some marketing plans. We brainstorm with you and create a campaign plan for you by defining mission & goal statements set against a realistic financial budget. A dedicated producer will manage the development of a fully integrated marketing/promotional plan for implementation in new media formats providing research, creative management and dissemination in cross format venues.
There is an old saying "fool's names and fools faces always show up in public spaces". Take that as a cautionary tale in your social networking.
To be a social media whiz, you need to be available and you need to be as good in knowing what not to say, as what to say.
Social Media Venues:
Below are examples of social media venues.
Twitter:
Twitter can be a great way to create a conversation about your brand. Twitter more then any other medium, is a proactive forum. the qualities that make up a fruitful twitter marketing campaign are not like traditional public relations, tweeting is more about public relationships and participating in the twitter community. For example, a spokesperson for a product on TV is a one way speech, twitter is a conversation.
Facebook:
Does your company have a facebook page?
Blogging:
Blogs are a great way to create visibility and market you business. If you don't have a blog, we can create one for you. If you don't have time to blog, we can provide a blog author. Blogging is old news in Internet time, but it is a mainstay of a social marketing plan. A blog representing your business should be well crafted. It does not need daily entries but it does need quality entries with links to your products and business. It needs updated fresh content. If your blog goes stale, so do your blog visitors. A blog is a conversation and not a speech. It is meant to invite others to participate and form a community. We can help by building a blog or creating content to post to a blog. Blogging also involves posting on others websites, lending an opportunity to leave your name and URL. This is truly an important aspect of blogging.
Video for the Internet:
For marketing purposes, a professionally produced and edited video is the way to go. The list of creative possibilities is endless.
Finding the right place for the videos is another job. There are many new portals for business videos opening rapidly such as CitySearch and the Yellow pages. Your video can go on your website and blog. Youtube.com is the classic place to post your video, but there is a rising number of other portals. An Internet video needs to be unique and engaging to draw an audience. A video will sit in a deserted neighborhood if it is not creative or marketed. We produce story driven creative videos with supporting social media plans. We are familiar with a myriad of places to post them.
Finding the right place for the videos is another job. There are many new portals for business videos opening rapidly such as CitySearch and the Yellow pages. Your video can go on your website and blog. Youtube.com is the classic place to post your video, but there is a rising number of other portals. An Internet video needs to be unique and engaging to draw an audience. A video will sit in a deserted neighborhood if it is not creative or marketed. We produce story driven creative videos with supporting social media plans. We are familiar with a myriad of places to post them.
Photography Networking Sites:
Photography networking sites such as flickr might work well for you if you have a visual product. It would work even better if you have a hook and visual campaign involving your products.
Wikis:
If you have a body of expertise you are willing to share, posting to wiki's such as Wikipedia.com are a great way to to get publicity. Wikis are about sharing knowledge and putting information in public domain. A few things about wiki's, they are not a place to post a blatant advertisement, some wikis allow others to follow and manipulate your entries, and your body of knowledge may actually be proprietary. There are many wiki's, and if you are a service based business, they are an excellent way to promote your knowledge as value.
Discovery Networking
StumbleUpon, Digg, Reddit, you've seen the little buttons under content throughout the Internet. It is not a platform to sell your product or services, but it is a way to drive traffic to your website. This is much like viral marketing, it invovles others giving your pages good feedback and then more users find your site and they tell a friend, and they tell a friend, etc.
Social Networking Sites
From Twitter to Linked-In and everything in between, there is a large and growing variety of social networking sites. Finding the appropriate sites for you and your business is time consuming. We do the research for you. We will help you find the appropriate lists, networks and groups to join and participate.
Networking Etiquette
As in any other business arena, there is a social networking etiquette. There are rules and regulations to respect on many of the various websites. There is one major rule, don't spam the system. As with most anything, what you put in is what you get out. Social networking takes time and effort. Quality social networking can bear financial rewards for your company. Social networking draws from the underlying foundations of the Internet, that of creating a web of information. It involves giving back. Whatever your social networking plan becomes, understanding contributing to the community with quality content will be far more effective then spamming the system.
Blogging:
Blogs are a great way to create visibility and market you business. If you don't have a blog, we can create one for you. If you don't have time to blog, we can provide a blog author. Blogging is old news in Internet time, but it is a mainstay of a social marketing plan. A blog representing your business should be well crafted. It does not need daily entries but it does need quality entries with links to your products and business. It needs updated fresh content. If your blog goes stale, so do your blog visitors. A blog is a conversation and not a speech. It is meant to invite others to participate and form a community. We can help by building a blog or creating content to post to a blog. Blogging also involves posting on others websites, lending an opportunity to leave your name and URL. This is truly an important aspect of blogging.
Video for the Internet:
For marketing purposes, a professionally produced and edited video is the way to go. The list of creative possibilities is endless.
Finding the right place for the videos is another job. There are many new portals for business videos opening rapidly such as CitySearch and the Yellow pages. Your video can go on your website and blog. Youtube.com is the classic place to post your video, but there is a rising number of other portals. An Internet video needs to be unique and engaging to draw an audience. A video will sit in a deserted neighborhood if it is not creative or marketed. We produce story driven creative videos with supporting social media plans. We are familiar with a myriad of places to post them.
Finding the right place for the videos is another job. There are many new portals for business videos opening rapidly such as CitySearch and the Yellow pages. Your video can go on your website and blog. Youtube.com is the classic place to post your video, but there is a rising number of other portals. An Internet video needs to be unique and engaging to draw an audience. A video will sit in a deserted neighborhood if it is not creative or marketed. We produce story driven creative videos with supporting social media plans. We are familiar with a myriad of places to post them.
Photography Networking Sites:
Photography networking sites such as flickr might work well for you if you have a visual product. It would work even better if you have a hook and visual campaign involving your products.
Wikis:
If you have a body of expertise you are willing to share, posting to wiki's such as Wikipedia.com are a great way to to get publicity. Wikis are about sharing knowledge and putting information in public domain. A few things about wiki's, they are not a place to post a blatant advertisement, some wikis allow others to follow and manipulate your entries, and your body of knowledge may actually be proprietary. There are many wiki's, and if you are a service based business, they are an excellent way to promote your knowledge as value.
Discovery Networking
StumbleUpon, Digg, Reddit, you've seen the little buttons under content throughout the Internet. It is not a platform to sell your product or services, but it is a way to drive traffic to your website. This is much like viral marketing, it invovles others giving your pages good feedback and then more users find your site and they tell a friend, and they tell a friend, etc.
Social Networking Sites
From Twitter to Linked-In and everything in between, there is a large and growing variety of social networking sites. Finding the appropriate sites for you and your business is time consuming. We do the research for you. We will help you find the appropriate lists, networks and groups to join and participate.
Networking Etiquette
As in any other business arena, there is a social networking etiquette. There are rules and regulations to respect on many of the various websites. There is one major rule, don't spam the system. As with most anything, what you put in is what you get out. Social networking takes time and effort. Quality social networking can bear financial rewards for your company. Social networking draws from the underlying foundations of the Internet, that of creating a web of information. It involves giving back. Whatever your social networking plan becomes, understanding contributing to the community with quality content will be far more effective then spamming the system.
Sausalito, California
| 415.331.3804 phone | 415.902.3804 mobile |
| 415.331.3804 phone | 415.902.3804 mobile |
contact: Sandra Cannon
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